Wednesday, October 7, 2026 Global edition
Pinnacle Times

Ideas for people who build

Leadership

Amazon’s New AI Shopping Tool Is Making Wild Assumptions About Customers

The feature builds profiles from purchase history, reviews, and searches. Some users aren’t thrilled with what it thinks it knows.

Abstract futuristic cyber landscape with digital matrix and glowing lights.

Photo: Pachon in Motion / Pexels

More in Leadership All Leadership